Public Relations & Marketing

The Public Relations & Marketing Department is responsible for implementation of Hospital marketing programs, including external and internal communication, patient satisfaction monitoring, and advertising. Graphics, Volunteer Services, Community Education, and Wellness are all included within the department.

Locations
The Public Relations & Marketing Director, Public Relations Coordinator, Community Education Coordinator, Wellness Coordinator, Wellness Staff, and Graphic Designer/Webmaster offices are located just inside the ER entrance next to Administration. The Graphics Shop is near Laundry on the lower level and houses the Graphic Coordinator's office.

Purpose
The purpose of the Public Relations & Marketing Department is to design and implement marketing and communications that are aligned with the Hospital’s overall strategic plan.

Services
The department’s staff works with all Hospital physicians, staff, volunteers, patients, departments, as well as strategic partners—Physician Clinics, Helena SurgiCenter, and insurance providers. Staff also serves as liaisons to the community and works closely with area health care organizations in preventive health efforts.

Staff
The Public Relations & Marketing staff ensures a positive image for the Hospital through advertising, publicity, promotions, community events, and internal communications. Staff conducts semi-annual consumer surveys, implements annual communications and marketing plans, and monitors Hospital’s market share.

The Graphics staff ensures a quality, consistent image is used in all printed and designed materials that is recognized throughout the Hospital and the community. The Graphics Department publishes all Hospital printed materials, designs advertising and other promotional items, and designs and manages the web site.

The Community Education Coordinator provides health and wellness education for the Hospital’s service area based upon health needs of the community.

The Wellness Coordinator and Wellness staff along with the Nurse Educator build a healthier community by providing periodic wellness screenings for targeted businesses and individual groups based on community demand. They also coordinate health and wellness fairs and events in the community.

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