Public Relations & Marketing
The Public Relations & Marketing Department is responsible for implementation of Hospital marketing programs, including external and internal communication, patient satisfaction monitoring, and advertising. Graphics, Community Education, and Wellness are all included within the department.
The purpose of the Public Relations & Marketing Department is to design and implement marketing and communications that are aligned with the Hospital’s overall strategic plan.
The department’s staff works with all Hospital physicians, staff, volunteers, patients, departments, as well as strategic partners—Physician Clinics, Helena SurgiCenter, and insurance providers. Staff also serves as liaisons to the community and works closely with area health care organizations in preventive health efforts.
The Public Relations & Marketing staff ensures a positive image for the Hospital through advertising, publicity, promotions, community events, and internal communications. Staff implements annual communications and marketing plans and monitors Hospital’s market share.
The Graphics staff ensures a quality, consistent image is used in all printed and designed materials that is recognized throughout the Hospital and the community. The Graphics Department publishes all Hospital printed materials, designs advertising and other promotional items, and designs and manages the web site.
The Community Education Coordinator provides health and wellness education for the Hospital’s service area based upon health needs of the community.
The Wellness staff along with the Nurse Educator build a healthier community by providing periodic wellness screenings for targeted businesses and individual groups based on community demand. They also coordinate health and wellness fairs and events in the community.