This year’s chaps (left) were auctioned for a record $4,000.

Thank you to Dennis Deaton for donating them and to
Rob Thomas for his generous purchase.

 

All proceeds benefits local cancer patients.

 

TETWP History

This campaign to raise awareness and funds for breast cancer was the brainchild of Terry Wheatley, a breast cancer survivor. It has grown to be one of the most creative and visible awareness campaigns in the country. 
In 2004, Terry was looking forward to attending the Wrangler National Final Rodeo in Las Vegas, with her son, a consistent WNFR finalist in team roping (header) and her husband, Jim, a six-time WNFR team roping qualifier.

Terry said, “It seemed as if everyone I knew was affected..”  And she knew that early diagnosis and treatment is the key to a successful outcome with breast cancer. She toyed with some ideas to rally the rodeo community to get that message across. What if on one night of rodeo’s greatest spectacle, the competitors could be convinced to wear pink shirts? Not a color normally associated with bull riding and steer wrestling, but that was the point. To make a powerful statement and do it on national television. From the first 200 to thousands of pink shirts across the US, the rodeo community now proudly supports Tough Enough To Wear Pink and breast cancer patients.